Users are prompted to fill out their preferences to inform product recommendations. These answers are stored and, in combination with site behavioral data, inform what content and products are shown throughout the user journey.
Personalization Engine - Mini Quizzes
Mini-quizzes were peppered throughout the site to allow users to quickly share their likes, loves, and dislikes.
Personalized modules appeared throughout the site, showing content and product recommendations based on shared characteristics (ex: eye color), preferences (ex: full lashes), and behavior (ex: people also purchased).
Adaptive Site Design
The site was designed to adapt to a user's screen size, ensuring an optimal experience no matter the device.