Product Manager
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L'Oréal Paris Platform

The adaptive redesign of the L'Oreal Paris USA Platform transformed an outdated and broken Flash experience into a destination for personalized, just-for-her beauty—accessible anywhere, anytime, and on any device.

Personalization Engine

Personalization Engine

Users are prompted to fill out their preferences to inform product recommendations. These answers are stored and, in combination with site behavioral data, inform what content and products are shown throughout the user journey.

Personalization Engine - Mini Quizzes

Personalization Engine - Mini Quizzes

Mini-quizzes were peppered throughout the site to allow users to quickly share their likes, loves, and dislikes.  

Personalized Modules

Personalized Modules

Personalized modules appeared throughout the site, showing content and product recommendations based on shared characteristics (ex: eye color), preferences (ex: full lashes), and behavior (ex: people also purchased). 

Adaptive Site Design

Adaptive Site Design

The site was designed to adapt to a user's screen size, ensuring an optimal experience no matter the device.