Product Manager
Real-time Ads

Google Real-Time Marketing Tools

Most ads are created weeks in advance and are not positioned to respond to changes in user interests or important events. The real-time marketing tools were developed to allow ads to adapt in real-time to current events. 

Real-time Ads

Real-time Ads

Click-through rates for the real-time ads were 19% higher than for the control ads (Source: AdWords).  There was also a 59% lift in searches for Google Play movies among those who saw the ads, according to Google's Brand Lift measurement tool.

Google Play & Oscars

Google Play & Oscars

As Oscar winners were announced, ads were deployed in real-time to feature recent winners and a click-through to purchase on the Google Play store.